Why do perfectly rational people

New York Times Bestseller

make irrational decisions?

We interviewed experts and collected stories from the realms of psychology, economics, sports, politics, aviation, jurisprudence, anthropology, and corporate management to distill the psychological forces that sway our behavior.

"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics." −Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?

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